Shopify / Wild – Concept Storyboard

In collaboration with Wild Studio

The Mission

I collaborated with Wild Studio to storyboard an animated teaser for Shopify’s white paper on premium fashion commerce trends. My task was to visualise complex themes, including circular economies, omni-channel strategies, and fan-driven social engagement, and align them with Shopify’s branding.

My Role

• Visual concept development

• Storyboarding and transitions

• Helped communicate the potential visual direction in a way that felt both imaginative and practical

Animatic

Why It Mattered

In early-stage projects, storyboards are the bridge between ideas and execution. My work helped shape the visual tone and flow of the pitch, giving the team something clear to present and build from. This saved time and guided creative decisions further down the pipeline.

Creative Approach

The storyboard reflected Wild Studio’s creative direction, incorporating concepts for mixed media animation, such as 3D and 2D elements for depth, cel animation for an artistic touch, and collage techniques to abstractly represent diverse trends. This groundwork was instrumental in producing a dynamic, visually compelling animation that simplified intricate ideas and resonated with Shopify’s audience. The final teaser successfully sparked excitement across Shopify’s social channels and drove engagement with their white paper.

Have a look at the final video below that my storyboard directly contributed to.