Sledge Fact + COP26

Sledge Fact Studio: The Animation Guys The Mission We were commissioned to create a 2D animated video to raise awareness about climate change and its impact, aiming to educate and inspire action.

My Role

• Creative Lead

• Motion designer

• Collaborating with the in-house team at TAG

Creative Approach

I created a clean, soft, and rounded graphic style featuring bold, easy-to-read typography and vibrant elements paired with real photographs to emphasise that we were discussing real topics. The animations were smoothly grounded, enhancing the narrative rather than detracting from it.

Styleframes

Why This Project Mattered

Climate communication is often heavy, the challenge was to make hard-hitting facts digestible, not overwhelming. These videos needed to be sharp, punchy, and digestible for a digital audience, particularly younger viewers tuning in during COP26.

What Made It Stand Out

• Seamlessly translated facts into motion, keeping the visuals dynamic but highly accessible

• Designed within a tight visual brand while keeping each video fresh and trendy

• Managed high-speed turnaround while maintaining clarity and intent

I enjoy the challenge of taking complex topics and simplifying them without losing nuance — a skill I now bring to every impact-driven animation I take on.